October 2010

Paperworld China
China International Stationery and Office Supplies Exhibition
15 – 17 September 2010
Shanghai New International Expo Centre
Shanghai, China


Exhibitors and visitors credit new show date for boosted trade

Fringe programme offered relevant and up-to-date information

"With thousands of high calibre buyers, meaningful business discussions and orders secured onsite, Paperworld China 2010 has been an overwhelming success,” said Mr Evan Sha, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd.

The 6th edition ran from 15 – 17 September 2010 at the Shanghai New International Expo Centre. Over 18,700 trade visitors came from 95 countries and regions to source from 566 exhibitors from China and around the world. Covering a trade space of 34,500sqm, the show was vibrant and varied with many innovative products being launched and displayed.

“Bringing the fair forward from November to September has increased business. Manufacturers had more opportunities to meet with domestic and international buyers such as Croxley Stationery Ltd, OfficeMax, Office Power Australia, Ricon International Trading Co Ltd and Profil Papeterie. While visitors could see new and existing suppliers as well as jumpstart their 2011 sourcing programme ahead of Paperworld in Frankfurt,” added Mr Sha.

Returnee exhibitor Mirage International Industries Inc, a producer of back-to-school stationery items were able to connect with more customers. “This has definitely been a good move, our domestic business has increased 60%. Internationally, we’ve obtained solid leads for new customers from Canada and Ireland, who’ve expressed serious interest in our bubble pens and stamps,” said Mr Scott Wen of International Sales Manager.

Mr Choochart Pholwiwat, Managing Director of Copy Rite Industrial Co Ltd also reported an increase in trade achieved at the fair. “Business is up tenfold on last year, our requisition book is full of orders for carbon paper and rubber bands from the likes of Ami and OfficeMax.”

Exhibitors also commended the fair for providing a professional and quality event to promote their brands. “The volume of knowledgeable visitors to our stand has been tremendous, we were able to successfully introduce our branded stationery products to the retail sector,” said first time exhibitor Mr Hiroshi Yokoshi, Director and General Manager International Operations Department of Uni.

B H P Industries Co Ltd also took advantage of the trade space to raise their brand profile. “At this event, we’ve got the room to showcase our Sitra brand of premium blades, scissors and staples. As a result of this, the buying agents of Kmart, Office Depot and Target are aware of our R&D capabilities,” said Mr HP Bhasin, President of B H P Industries Co Ltd.

Domestic manufacturers also rate the fair highly. Mr Wallace Chung, Kunshan HOPAX Paper Products Co Ltd said: “We regard this event as a key platform to explore for more sales and deepen relationships with existing clients.”

“We chose to exhibit at Paperworld China because it has a solid reputation,” said Mr Shu Chang, General Manager Assistant of Ninestar Digital Co Ltd. “This has been a good platform for us to introduce our new line of branded products,” added Mr ShU.

The growing international reputation of the fair together with the earlier show date attracted a large number of buyers, especially from overseas which had increased 10% from 2009. The top 10 visitor countries and regions by volume included Hong Kong, South Korea, Japan, Malaysia, Taiwan, India, Philippines, Russia, the US and Germany.

The new show date allowed Mr Michael P Schiel of Michael Schiel GmbH, an Austrian importer of stationery and office supplies to combine scheduled factory visits with the chance to look for more manufacturers. “September is a much better date, I can combine meetings with current suppliers and establish connections with potential new ones. Seeing what is out there has strengthened my ability to negotiate good terms,”

While WHSmith (Asia) Limited, which is responsible for sourcing over 50 per cent of WHSmith PLC’s private label was able to conclude incentive packages. “Pushing the fair forward has enabled us to finalise our back-to-school programme,” noted Mr Simon Price, Head of Asian Sourcing. Commenting on the show’s ability to help strengthen sourcing channels, Mr Price added: “Paperworld China offers greater access to a wider range of small manufacturers, which is precisely what we’re looking for.”

Buyers were also happy to observe a stronger element of design being applied to the products produced by Chinese manufacturers. “The local suppliers are definitely beginning to pay closer attention to the aesthetic value of their product. The professionalism of the products presented has significantly improved in terms of design, presentation and finish,” noted Mr Philip Michael, Managing Director of Office Power Australia.

The fine array of quality products at the fair offered first time visitor Mr Zhang Wenli, Vice General Manager of Anhuisheng Homeful Chain Supermarket Co Ltd plenty sourcing opportunities. “As an authorised government supplier, we came here looking for quality value-for-money products, we’ve been amazed by the level of creativeness, functionality and durability of the products shown, we’ll definitely be back next year.”

Ms Michelle Lin of Gold Huasheng Paper (Suzhou Industrial Park) Co Ltd, said: “This is a very professional platform for the industry. By bringing together quality suppliers in one convenient location, we’ve been able to get a better understanding of market trends.”

In addition, nine local delegations comprising over 1,000 trade visitors from Beijing, Changshu, Changzhou, Hangzhou, Nanjing, Nantong, Ningbo, Suzhou and Yiwu and three overseas delegations with VIP buyers from Austria, Germany, Korea, Malaysia and Singapore attended the fair. The nine local delegations were organised by the China Chain Store & Franchise Association. The overseas delegations were organised by Boss, a German trade publication, the Malaysian Stationery Association and the Korea Stationery Industry Cooperative.

Fringe programme offered relevant and up-to-date information

Apart from the wide array of goods displayed, the fair featured a full and comprehensive fringe programme. This included a series of industry and market forums led by experts from a wide range of backgrounds, who presented up-to-date news regarding remanufacturing, store sourcing behaviour, industry trends in China, Europe and the Middle East amongst other things. All the events were well attended and highly praised for their relevance.

Round table and market forum speaker Mr Jayarai D Pillai, Managing Director of Cion Stationery & Office Equipments thought the fringe events advanced greater industry awareness. “It’s hugely beneficial to the sector to hold these activities with the fair. These platforms provide a valuable opportunity for manufacturers and buyers to gain a better understanding of the latest developments taking place in markets locally and globally.”

Mr Zhang Zongshu, Secretary General of China Stationery and Sporting Goods Association Paper&Books Specialised Committee believed the fair’s fringe programme supported the development of China’s stationery and office supplies market. “These events encourage international communication within the industry. This enables Chinese manufacturers to gain a better understanding of overseas markets and can adjust their marketing position accordingly, thus strengthening the development of the domestic market.”

The next edition of Paperworld China will take place from 21 – 23 September 2011 at the Shanghai New International Expo Centre.

Paperworld China is organised by Messe Frankfurt (Shanghai) Co Ltd, China Chamber of Commerce for I/E of Light Industrial Products & Arts-crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.  For information on the 2010/2011 show, please visit www.paperworldchina.com or email stationery@hongkong.messefrankfurt.com.

Additional editions of Paperworld include:

• Hong Kong International Stationery Fair, 10 – 13 January 2011, Hong Kong
• Paperworld, 29 January – 1 February 2011, Frankfurt
• Paperworld Middle East, 7 – 9 March 2011, Dubai
• Paperworld Russia, 27 – 30 September 2011, Moscow

For more information on the Paperworld brand name fairs, please visit www.paperworld.messefrankfurt.com.


Media contact:
Tracey Robertson
Messe Frankfurt (HK) Ltd
Tel:(852) 2238 9941
Fax:(852) 2519 8632

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