February 2014


Paperworld China

China International Stationery and Office Supplies Exhibition
Shanghai New International Expo Centre, Shanghai, China
18 – 20 September 2014


Big brand names and Taiwanese pavilion confirm their attendance at Paperworld China

Four special product zones meet new market demands


The 10th edition of Paperworld China, China’s leading international trade fair for the stationery and office supplies industry, has signed several big brand names such as Liberty, M&G, Stick N’ and Teibow and a Taiwanese pavilion for its show which will be held from 18 – 20 September 2014 at the Shanghai New International Expo Centre, Shanghai, China. It is organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.

Paperworld China is expected to attract 25,000 visitors from around the world and 550 suppliers from different countries and regions such as China, Germany, Hong Kong, Japan, Korea, Switzerland, Taiwan and the USA, to showcase their latest products in an exhibition area of 24,680 sqm.

According to “Insights China – Meet the 2020 Chinese Consumer” of McKinsey & Company, China will continue to maintain an average annual GDP growth rate of about 7.9 percent and individual consumption will gradually have a bigger contribution to GDP, which will account for 43 percent of GDP by 2020.  Also, the consumer group with a household income of 106,000 to 229,000 Yuan will drastically rise from the current six to 51 percent in 10 years.  As a result, the middle class will become the mainstream consumer, prompting an increase in non-necessity spending including stationery items and gifts, which is expected to have an average annual growth rate of 13.4 percent.

Commenting on China’s vast business opportunities, Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd said: “The demand for stationery products and office supplies from 240 million students and over 34 million companies and institutions in China, as well as the government’s recently announced relaxation of its one-child policy are also fueling demand for the Chinese stationery market, making Paperworld China a premium trade platform for companies wanting to enter into this market.” 

Four special product zones meet new market demands

As China’s domestic consumption and consumer behaviour are changing due to a growing economy, this is creating a demand for different types of products. As a result, Paperworld China 2014 will feature four zones called Creative Product Zone, Oriental Culture, Zone of Elite and DIY Studio.

The new Creative Product Zone will offer the latest unique desktop items, as well as trendy and creative stationery and office products as more Chinese consumers want products that express their individuality. In particular, overseas brand names with innovative designs are gaining local market share. 

Due to popular demand, the Oriental Culture area, Zone of Elite and the DIY Studio will return to Paperworld China 2014.

A larger exhibition area and an expanded product category range for Oriental Culture will feature Southeast Asian companies from China, India, Japan, and Thailand displaying their traditional fine crafts, calligraphy and paintings. In addition, the Zone of Elite will showcase quality high-end brands from local and international suppliers, while the DIY Studio exhibitors will present creative “do-it-yourself” and handicraft items. 

As well as the four special product zones, visitors will be able to view a wide range of exhibits at Paperworld China: office supplies, office technology, paper and printing products, printer and IT accessories and consumables, writing instruments, school supplies, artist supplies and gift articles.

This year’s Paperworld China will be held concurrently with Interior Lifestyle China, the trade fair for lifestyle and household products and accessories. Holding the two shows at the same venue offers buyers a larger range of products to choose from. 

For more information about the show, please visit www.paperworldchina.com, or send an email to stationery@hongkong.messefrankfurt.com.

Other shows under the Paperworld brand include: 

  • Skrepka Expo powered by Paperworld
    25 – 27 February 2014, Moscow
    23 – 25 September 2014, Moscow
  • Paperworld Middle East (co-located with Playworld Middle East)
    4 – 6 March 2014, Dubai
  • Hong Kong International Stationery Fair
    12 – 15 January 2015, Hong Kong
  • Paperworld
    31 January – 3 February 2015, Frankfurt

For more details about these fairs, please visit www.paperworld.messefrankfurt.com.

-end-

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade show organisers with 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com

* preliminary numbers (2013)

Media enquiry:
Ms Rachel Leung
Tel:  +852 2230 9225
Fax: +852 2519 6800
rachel.leung@hongkong.messefrankfurt.com
www.messefrankfurt.com.hk
www.paperworldchina.com 

 
 
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