April 2013

Paperworld China
China International Stationery and Office Supplies Exhibition
Shanghai New International Expo Centre, Shanghai, China
25 – 27 September 2013

Press Release

Paperworld China 2013 – a trading platform that connects Chinese and international markets

The ninth edition of Paperworld China, a trading platform for the stationery and office supplies industry that connects the Chinese market with international markets, will be held from 25 – 27 September 2013 at the Shanghai New International Expo Centre, Shanghai, China.

Organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd, Paperworld China is regarded by buyers and exhibitors as China’s most international stationery and office supplies trade show.
Commenting on the value of China’s stationery market, Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd said: “The Chinese stationery market accounts for around 8.6 percent of the global market and is valued at around USD 21.5 billion. This percentage and market value reflect the huge potential of the Chinese market.  As an international industry show, Paperworld China is the ideal platform for companies wanting to enter the potential Chinese market.”

The increasing demand for quality products by China’s emerging middle class also offers potential for international suppliers to expand their business in China. One such supplier is Pilot, the famous Japanese pen brand who will be exhibiting at this year’s Paperworld China for the first time.

Mr Yokoi Hideo, Manager Director for Pilot Pen (Shenzhen) Co Ltd said: “The Chinese market has very good potential. People are now looking for good and quality things. It gives us a good chance for a long term development.” Pilot is planning to showcase its new autumn and winter products. “I hope our existing clients and end users  can enjoy and explore more of our product features at the show,” Mr Hideo added.

Eagle, a leading brand in the Chinese stationery and office supplies market, has participated in Paperworld China for nine times. The company is going to display a wide range of products for both offices and schools that cater the needs of domestic and international market. Mr Chan Siu Leung, Chairman for the company, commented on the show. He said: “The motivation of returning to the show every year is to meet domestic and international visitors.”

The 2013 show will feature more than 500 domestic and international suppliers in an exhibition area of around 24,600 sqm.  They will display various products and technologies including office supplies, printers, IT accessories, consumables, writing instruments, school supplies, artist supplies and gift articles.

In addition, invited exhibitors can display their products in the Interactive DIY Zone which gives visitors a chance to interact with products and new technologies on a one-on-one basis. 

With its diverse range of exhibits and the popular DIY Zone, Paperworld China is expected to attract more than 20,000 local and international industry visitors.

Paperworld China 2013 will be held concurrently with Interior Lifestyle China, the trade fair for lifestyle and household products and accessories. Holding the two shows at the same venue offers buyers a larger range of products to choose from.

For more information about the show, please visit www.paperworldchina.com, or send an email to stationery@hongkong.messefrankfurt.com.

Other shows under the Paperworld brand include:

• Paperworld Russia
24 – 26 September 2013, Moscow

• Hong Kong International Stationery Fair
6 – 9 January 2014, Hong Kong

• Paperworld
25 – 28 January 2014, Frankfurt

• Paperworld Middle East (co-located with Playworld Middle East)
4 – 6 March 2014, Dubai

For more details about these fairs, please visit www.paperworld.messefrankfurt.com.


Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com

* preliminary numbers (2012)

Media Contact
Ms Kanice Ho
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Fax: +852 2519 6800

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