October 2012

Final Report

Paperworld China
China International Stationery and Office Supplies Exhibition
Shanghai New International Expo Centre, Shanghai, China
19 – 21 September 2012

Paperworld China attracts a record number of visitors

Fringe programme offered industry insights to seminar attendees

Paperworld China 2012 attracted a record 19,736 visitors from 80 countries when it was held 19 – 21 September 2012 at the Shanghai New International Expo Centre, Shanghai, China. This represents a three percent increase in show visitors compared to last year’s figures.

Organised by Messe Frankfurt (Shanghai) Co Ltd, China Chamber of Commerce for I/E of Light Industrial Products & Arts-crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd, the eighth edition of the show also attracted 417 exhibitors from 15 countries and regions.  International and domestic exhibitors and their brands included CARL, Dokumental, Eagle, Lihit Lab, Polar Bear, Print-Rite, Stick ‘N and Simbalion.

Commenting on the show, Mr Evan Sha, General Manager for Messe Frankfurt (Shanghai) Co Ltd said: “Paperworld China attracted exhibitors and visitors from different parts of the world and this is the best evidence to prove that it is now an international event for the global stationery and office supplies industry.” The top ten visiting countries and regions were: Korea, Taiwan, Hong Kong, Japan, India, Singapore, USA, Thailand, the Philippines and Indonesia.

AuBex Corporation is a pen parts manufacturer from Japan and has been exhibiting at Paperworld China for more than five years. “This show is the most international show in China,” said Mr Yorito Mizumura, the company’s Chief of Sales Group, Techno Division.
“Our company focused on finding Chinese and Southeast Asia buyers and we were able to meet some potential customers.”

German invested pen nib manufacturer Filtrona Porus Technologies, a regular Paperworld China exhibitor was happy to see many overseas suppliers under one roof.   Mr Belvick Lee, the company’s Sales Manager remarked:  “We exhibit because Paperworld China is a very big event where we can network with other suppliers as well as our existing customers, and expose ourselves to new customers. We want to get new business and we met visitors from emerging markets like Pakistan and Africa.”

US exhibitor, US Ring says Paperworld China is an important show. “It is a major contributor of market information, understanding the trends, and what the customer is looking for,” said Mr Brent Robinson, the company’s Director of Marketing and Merchandising. “You can’t make enough sales visits throughout a year to gather as many clients in one environment in such a short amount of time as during a show. It’s a positive trade show impact.  In addition, the company has successfully acquired marketing and product development information through the show.”

Long term exhibitor Tung Yung Holding Ltd manufactures the brand “Eagle”. Chairman, Mr Chan Siu Leung said: “We always attend Paperworld China, because this show is worth attending.” Offering advice to Chinese stationery industry players, he added: “It’s time to shift the focus on price competitiveness to innovation design and a modern production line. I believe this will help to increase product quality and remain competitive in the market.”

Visitors also enjoyed meeting suppliers from all over the world in one location.  Australian visitor Mr Tim Mahony, Executive Director for Quill, which has a factory in Shenzhen, China, said he found products at Paperworld China that he could not find at other shows. He said: “It’s very useful to come to Paperworld China because for us there is a different geographical spread of exhibitors.  Some of the machines are interesting for our factory. They are probably the best things for us at Paperworld China and we are happy we came to the show.”

Mr Peter Sy Lim from Philippines visited Paperworld China for the first time to source colour pens, plastic folders and other stationery for schools on behalf of POC Bon Educational Supply, Inc. “I am happy with the exhibitors here,” he commented.  “They are reputable companies with high quality products and I think I have met some good suppliers already.” 

Linyi Tianhui Trade Co Ltd organised a buyer group to visit Paperworld China from Shangdong, China. The Board Chairman of the company, Mr Song Liansheng, thinks the show has improved. He said: “I can see that Paperworld China has improved a lot in terms of planning and quality. The industry people in Shangdong are very interested in visiting the show as a buyer group. In order to guarantee visitors’ quality, we only pick representatives from leading companies to visit the show.”

Mr Patrico Yepez Russo, General Manager for Expocsac S.A. Ecuador, took part in the business matching programme which helped visitors to improve their sourcing efficiency.  Mr Russo said: “I am mainly looking for pencils and markers. I met with four exhibitors, and there’s potential to work with them.”

Frequent show visitor Ms Judy Soh, Director for Red Leaf Stationery Pte Ltd, China was looking for suppliers as well as attending the research report presentation called “The Demand Structure and Sourcing Practice of Corporate Users in China”. Commenting on the research, Ms Soh said: “I found the research report very valuable, and I am impressed.”

Fringe programme offered industry insights to seminar attendees

Organised by the Rainforest Alliance, an international non-profit organisation dedicated to the conservation of tropical forests, a well attended Sustainable Sourcing Summit 2012 was held during Paperworld China. The summit’s topic was “The Changing Landscape of Responsible Paper and Packaging Sourcing.”

Ms Keri Hess, the Rainforest Alliance coordinator of SmartSource US & Canada, was one of the speakers. She said: “I think Paperworld China is a great platform for us because of the audience and the wide breadth of potential suppliers that might be here to listen to our message and to understand the opportunities that sustainable sourcing might provide to them and their business that they may not have otherwise been aware of.”

Summit participant, Mr Evan Cheng, Marketing Manager for SinarMas Paper (China) Investment Co Ltd appreciated the summit. He commented:  “It is very useful for local Chinese companies as it is essential to get a license in order to develop further. The information presented is very important for paper manufacturers to tap into the international market.”

The “Extraordinary Stationery” area revealed some of the latest design and trends featuring exhibitors such as VIVA DÉCOR, a German brand for creative colour sets, and Kidstoyo Origami Classroom which offered interactive activities for visitors. Ms Nora Zhu, a representative for Shanghai Xuhui Foreign Trade Ltd, China attended both interactive activities and said her experience helped her to make a purchasing decision.

Shanghai Cosmo Business Corporation is the agent for Kidstoyo Origami Classroom and the company’s General Manager, Ms Shi Jingwen, thinks Paperworld China has improved over the years.  She remarked: “At the show, I met retailers, representatives of educational institutes, as well as paper manufacturers who are seeking cooperation. Origami is entertaining and educational, which helps to enhance the intelligence development of children.”

Paperworld China is one of Messe Frankfurt’s Paperworld brand shows and the next edition will be held 25 – 27 September 2013.

For more information about the show, please visit www.paperworldchina.com, or send an email to stationery@hongkong.messefrankfurt.com.

Other shows under the Paperworld brand include:

• Hong Kong International Stationery Fair
7 – 10 January 2013, Hong Kong

• Paperworld
26 – 29 January 2013, Frankfurt

• Paperworld Middle East (co-located with Playworld Middle East)
5 – 7 March 2013, Dubai

• Paperworld Russia
24 – 26 September 2013, Moscow

For more details about these fairs, please visit www.paperworld.messefrankfurt.com.


Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 467.5 million euros in sales and 1,725 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com

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